Privacy Policy

Thank you for using WC&P Connect, the Buyer's Guide System operated by Meliora Group LLC, which includes the following entities: WC&P International and Agua Latinoamericana.

We recognize the importance of protecting the privacy of information provided to us by companies and individuals who use our advertising platform and services. This Privacy Policy explains how we collect, use, and protect information about advertisers, account users, and visitors to WC&P Connect. This policy applies to information collected through the WC&P Connect platform, including our website, advertising management tools, and related communications.

Table of Contents

1. Information We Collect
2. How We Use the Information
3. Information Sharing and Disclosure
4. Your Choices and Controls
5. Cookies Policy
6. Information Security
7. How You Can Access or Correct Information
8. Data Retention
9. International Transfer
10. Notification Regarding Privacy Policy Updates
11. How to Contact Us

1. Information We Collect

We may collect different types of information during your interactions with WC&P Connect and through your use of our advertising services. This information may include personal information, business information, technical information, and usage information.

Registration and Account Information

When you register for WC&P Connect or create an advertiser account, we collect:

• Company name and business information
• Contact person name and title
• Business address and phone number
• Business email address
• Tax identification information (for invoicing purposes)
• Industry sector and business classification
• Account username and password

Payment and Billing Information

To process advertising purchases, we collect:

• Credit card or ACH payment information
• Billing address
• Purchase order numbers
• Payment history and transaction records
• Invoicing information

Advertising Content Information

When you create and submit advertisements through WC&P Connect, we collect:

• Advertisement copy, text, and descriptions
• Company logos, images, and graphics
• Product or service information
• Website URLs and contact information included in ads
• Ad placement preferences and specifications
• Revision history and approval records

Technical and Usage Information

We collect certain technical and usage information when you use WC&P Connect, including:

• Device type, browser, and operating system
• Internet service provider or mobile carrier
• Unique device identifier, IP address, MAC address
• Device and browser settings
• Login and session information
• Pages viewed and features accessed
• Time spent on various sections of the platform
• Click patterns and navigation paths
• Error logs and diagnostic information

2. How We Use the Information

We use Information for the purposes described in this policy, disclosed at the time of collection, or with your consent.

Providing Advertising Services

We use Information to:

• Process and manage your advertiser account
• Create, publish, and distribute your advertisements in the WC&P Buyer's Guide digital edition and print edition
• Process payments and maintain billing records
• Provide customer support and respond to inquiries
• Communicate about your account, orders, and ad placements
• Send notifications about publication schedules, deadlines, and technical requirements
• Facilitate ad creation, editing, and approval workflows

Improving Our Platform and Services

We use Information to:

• Develop, maintain, personalize, and improve WC&P Connect and our services
• Analyze usage patterns and platform performance
• Conduct research and analytics to enhance user experience
• Test new features and functionality
• Optimize ad placement and publication processes
• Generate aggregate statistics about advertiser activity

3. Information Sharing and Disclosure

We may share and disclose Information in the following ways:

Service Providers and Vendors

We may share Information with service providers who perform services on our behalf, including:

• Payment processors and financial institutions
• Printing and production companies
• Digital publishing platforms and content delivery networks
• Cloud hosting and data storage providers
• Email and communication service providers
• Customer support and CRM platforms
• Analytics and reporting tools
• Marketing automation services
• Security and fraud prevention services

Publication and Distribution

By submitting advertisements through WC&P Connect, you authorize us to:

• Publish your advertisement content in the WC&P Buyer's Guide digital edition and print edition
• Distribute your ads to subscribers, readers, and website visitors
• Include your business information in the Buyer's Guide directory
• Display your ads on wcponline.com and related digital properties
• Archive your ads in historical editions

Legal and Compliance Purposes

We may disclose Information:

• In response to legal process, court orders, or subpoenas
• To law enforcement agencies or government officials as required by law
• To investigate, prevent, or take action regarding suspected illegal activities
• To protect our rights, property, and safety and those of our users and the public
• In connection with fraud prevention and security investigations
• To enforce our Terms of Service and other agreements
• To comply with applicable laws and regulations

4. Your Choices and Controls

Marketing Communications

You have choices regarding marketing communications from us:

• Email Marketing: You may opt out of promotional emails by clicking the "unsubscribe" link in any marketing email, updating your communication preferences in your account settings, or emailing us at info@wcponline.com
• Transactional Communications: You cannot opt out of transactional emails related to your account, orders, payments, or ad placements, as these are necessary for providing our services.
• Phone Communications: If you prefer not to receive phone calls from us, please notify us at info@wcponline.com or 520-323-6144.

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt out of the "sale" of your personal information, if applicable.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

5. Cookies Policy

Cookies are small text files placed on your device by websites you visit. We, our affiliates, vendors, and business partners may use cookies and similar technologies to enhance your experience with WC&P Connect.

How We Use Cookies

• Essential Cookies: Required for the platform to function properly, including authentication, session management, and security.
• Analytics Cookies: Help us understand how you use WC&P Connect, including pages visited, time spent, and navigation patterns.
• Functionality Cookies: Enable enhanced features and personalization, such as remembering your preferences and settings.
• Advertising and Marketing Cookies: Used for marketing purposes, tracking ad campaign effectiveness, and measuring email campaign performance.

6. Information Security

We take the security of your Information seriously and have implemented reasonable administrative, technical, and physical controls designed to protect it.

Security Measures

Our security measures include:

• Encryption of sensitive data in transit and at rest
• Secure data centers with physical access controls
• Regular security assessments and vulnerability testing
• Access controls limiting employee access to Information
• Secure authentication and password requirements
• Monitoring for suspicious activity and security threats
• Regular security training for employees
• Incident response procedures

7. How You Can Access or Correct Information

You have the right to access and correct personal information we have collected about you through WC&P Connect.

• Log into your WC&P Connect account to view and download your account information
• Contact us at info@wcponline.com or 520-323-6144 to request a copy of your information
• Log into your account and update your profile and business information
• Contact our support team at info@wcponline.com for assistance

8. Data Retention

We retain Information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Account Information: Retained for the duration of your account relationship and for a reasonable period thereafter.
• Advertisement Content: Retained indefinitely as part of historical Buyer's Guide editions and archives.
• Payment Information: Retained for as long as required for tax, accounting, and legal compliance purposes (typically 7 years).
• Technical and Usage Data: Generally retained for 1-2 years for analytics and service improvement purposes.

9. International Transfer

WC&P Connect operates in the United States, and all of our computer systems are currently based in the United States. Information we collect will be processed and stored in the U.S., where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.

10. Notification Regarding Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you about material changes by posting a prominent notice on WC&P Connect, sending an email to the address associated with your account, and updating the "Effective Date" at the top of this Privacy Policy.

11. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiry as promptly as possible, typically within 5-10 business days.

Last Updated: December 15, 2025

By using WC&P Connect, you acknowledge that you have read, understood, and agree to this Privacy Policy.